Advertising Adoption Profiles on the Internet

Prospective Adoptive Parents Use Websites to Reach Birthmothers

Oct 6, 2009

In the hope of finding a birthmother who is planning an adoption for her baby, prospective adoptive parents are posting their profiles on sites such as YouTube.

Adoption profiles of prospective adoptive parents are the first thing a birthmother looks at when she is in the process of choosing an adoptive family for her baby. Functioning as an advertisement to create interest in a hopeful adoptive family, a lot of time is spent on creating an adoption profile that stands out. One way to stand out is to post dear birthparent letters and adoption profile videos on Internet sites.

Why Advertise Adoption Profiles on the Internet?

One of the first resources birthparents turn to when making an adoption plan is the Internet. Most are looking for information about the adoption process and an agency to work with, but some birthparents are interested in finding out about prospective adoptive families.

Individuals and couples following the private domestic adoption process can also use the Internet for networking purposes. Even if a prospective adoptive family is working with an adoption agency or attorney, many hopeful parents also want to do some of their own advertising – posting on websites allows them to do that.

Dear Birthmother Letters on Adoption Websites

For many years, Canadian adoption organizations such as Canada Adopts! and Adoption Connections, as well as Lifetime Adoption and Bethany Christian Services in the U.S., have posted brief profiles of hopeful parents.

Usually called Waiting Parents Registries, most websites will post the following for a few hundred dollars:

Profiles of prospective adoptive parents are renewable annually for a fee and will be removed from the site when a family has successfully adopted.

Adoption Profile Videos on YouTube

Posting videos on YouTube is a new way for hopeful adoptive parents to reach birthparents with adoption plans. Individuals or couples can create and post videos on YouTube, or organizations such as Canada Adopts! can create a video and post it on a YouTube channel for a fee. Adoption profile videos are 2-4 minutes in length and generally include:

Prospective adoptive families who post YouTube profile videos need to consider privacy issues and how to protect themselves. They also need to ensure that advertising directed to birthmothers is legal in the province or state in which they live.

With changes in technology, prospective adoptive parents are also changing the way they reach out to expectant birthmothers. By posting dear birthmother letters on websites and creating adoption profile videos on YouTube, hopeful adoptive parents seek to connect with birthmothers and be part of the adoption plan for a baby.

The copyright of the article Advertising Adoption Profiles on the Internet in Adoption is owned by Angela Krueger. Permission to republish Advertising Adoption Profiles on the Internet in print or online must be granted by the author in writing.